We’ve created this article with a simple mission, to share with new bloggers some examples of successful and popular blogs on the web.
Hopefully, these niche blog examples will motivate you to start your own blog.
The best blogs share similar properties that make them successful:
These bloggers post engaging and useful content that attracts visitors.
Popular blog writers know how to communicate with their target audience.
Top-rated online blogs have plenty of traffic and build a community around them.
Many blogs can become a lucrative source of income for talented bloggers.
However, the quality of the content itself is sometimes not enough, meaning that most popular blogs also pay attention to design.
If you’re looking for the best blog examples to inspire you, you’re on the right page. We have covered a wide variety of top personal blogs and sorted them by niches. Read on!
52 examples of the most popular personal blogs in different niches
We chose some of the most currently popular niches and selected several blog examples for each niche. We researched every blog to learn more about CMS’es and the themes that they’re using.
Finally, we included the sources of income for every blog, which can help you to understand how blogs make money.
This list should inspire you to create your own personal blog in a niche that you are passionate about. This is an opportunity to learn from the best in the online business.
If you feel like your blog deserves to be on this list, contact us.
Best lifestyle blog examples
Best mom blog examples
Best health and fitness blog examples
Best food blog examples
Best fashion blog examples
Best travel blog examples
Best tech and gaming blog examples
Best eco and green blog examples
Best relationship blog examples
Best education and career blog examples
Best DIY blog examples
Best photography blog examples
Best marketing and social media blog examples
Best lifestyle blog examples
1. Apartment Therapy
Apartment Therapy is a blog focusing on interior design. It was launched by Maxwell Ryan in 2001. Ryan is an interior designer who turned to blogging (using the moniker “the apartment therapist”). The blog has reached 20 million followers and has expanded into a full-scale media company.
Main topics covered: Lifestyle and interior design, design tips, DIY how-tos, shopping guides.
Built with: Next.js
The main source of income: product sales, affiliate links
2. Say Yes
Say Yes is an award-winning blog created by Liz Stanley in 2006. Although it could be classified as a mom blog as well, since Liz is a mother of three, it goes beyond that, offering useful advice about other topics, including food, and travel.
Main topics covered: Family, travel, food, lifestyle, DIY
Built with: WordPress – custom theme
The main source of income: sponsored articles, affiliate links, social media
3. Bright Bazaar
Bright Bazaar was created by Will Taylor, a journalist-turned-interior designer in 2009. Apart from wonderful home tours and design findings, Will shares other exciting details about his lifestyle, including his outfits, recipes, and life in New York City.
Main topics covered: Interior design, fashion, food, NYC life, travel
Built with: CheerUp Child (WordPress theme)
The main source of income: affiliate links, book sales
4. A Cup of Jo
A weekend hobby for Joanna Goddard turned into a full-time job. She started A Cup of Jo in 2007 and became a superstar lifestyle blogger. In fact, the site is barely a personal blog anymore, as Jo now has a team of professional writers who share her interests, such as style, design, food, and motherhood.
Main topics covered: Style, design, food, motherhood, travel, relationships
Built with: A Cup of Jo (custom WordPress theme designed for this site)
The main source of income: product sales, affiliate links
Read more:
30+ Best Lifestyle Blog Examples (2021)
Best mom blog examples
Best mom blog examples
5. Megan the Vegan Mom
Megan, the founder of “Megan the Vegan Mom”, blogs about her daily life as a vegan mom. She is a strong advocate of veganism as a former veterinarian who shares an immense love for pets. Along with topics about motherhood, Megan likes to write about parties, lifestyle, and fashion.
Main topics covered: Vegan parenting, vegan recipes, restaurant reviews, lifestyle.
Built with: Squarespace
The main source of income: affiliate links, sponsorships
6. Rookie Moms
Rookie Moms focuses on various products and activities for babies, toddlers, and preschoolers. Like the name says, the site is aimed at new moms who don’t have much experience with parenthood.
Main topics covered: baby gear, pregnancy, babies, toddlers, mom life
Built with: Pretty Lifestyle (WordPress theme)
The main source of income: product sales
7. Tech Savvy Mama
Tech Savvy Mama was founded in 2008 by former teacher and technology specialist Leticia Barr, who also happens to be a mother of two. She mostly focuses on aspects of parenting that are related to the digital age and technological development.
Main topics covered: technology, lifestyle, education, causes, gift guides
Built with: Foodie Pro (WordPress theme)
The main source of income: affiliate links, product sales
8. At Home With Natalie
Natalie is a lifestyle blogger from North Carolina. More importantly, she is a mother of six, meaning that she has a lot of parenthood experience that she likes to share. Her blog is also an eCommerce site where you can shop for various Etsy products, courses, and books.
Main topics covered: motherhood, party themes, DIY projects, recipes
Built with: Redwood (WordPress theme)
The main source of income: product sales, brand collaborations
Read more:
30+ Best Mom Blog Examples (2021)
Best health and fitness blog examples
Best health and fitness blog examples
9. My Fitness Pal
My Fitness Pal is an online platform that helps people lose weight. The site also offers a great set of mobile apps that allow users to keep track of their weight, exercise regularly, and more. The site also has a lively blog section where users can learn more about all things related to fitness.
Main topics covered: weight loss, fitness, nutrition, recipes, inspiration
Built with: WordPress, custom theme by Matthew Woodard
The main source of income: product and subscription sales
10. Nerd Fitness
This site targets “nerds, misfits and mutants,” and helps them to get in shape through home workouts and private coaching. Nerd Fitness has 25 team members led by Jim Bathurst, an award-winning personal trainer. The site also comes with an educational blog where you can learn more about working out.
Main topics covered: weight loss, working out
Built with: WordPress (custom theme)
The main source of income: products and subscription sales
11. Love Sweat Fitness
Created in 2014 by Katie Dunlop, LSF focuses on providing fitness services to women. The site also features an app with fitness plans, workout plans, and more. There’s also a blog section where you can read more about fitness, nutrition, and participate in the community of LSF members.
Main topics covered: lifestyle, fitness, nutrition, travel
Built with: WordPress (custom theme)
The main source of income: product sales, subscription sales
12. Fit Bottomed Girls
Fit Bottomed Girls started as a blog in 2008, only to expand into other mediums, including a book, a podcast, and more. This blog nurtures body positivity, and it was founded by two certified fitness professionals — Jennipher Walters and Kristen Seymour.
Main topics covered: fitness, motherhood, food, philosophy
Built with: WordPress (custom theme)
The main source of income: coaching, ads
Read more:
30+ Best Health and Fitness Blog Examples (2021)
Best food blog examples
Best food blog examples
13. Smitten Kitchen
Smitten Kitchen is an award-winning blog by Deb Perelman. The blog revolves around one place — Deb’s kitchen, where she experiments and comes up with unique recipes that she shares with the world. Her site has a nice feature called “Surprise me!” where a random recipe is suggested. Great for people wondering what to eat!
Main topics covered: recipes, food, travel
Built with: WordPress (custom theme)
The main source of income: ads, book sales
14. Rainbow Plant Life
Nisha was a lawyer who wanted to focus on her other interests, so she decided to start a blog where she shares all kinds of vegan recipes. Apart from this successful blog, Nisha also boasts more than 400,000 followers on social media (including her YouTube channel).
Main topics covered: recipes, food, photography, lifestyle
Built with: Squarespace
The main source of income: ads, product sales
15. Our Food Stories
Laura Muthesius and Nora Eisermann decided to start a blog after Laura discovered her food allergies. That’s why Our Food Stories features plenty of innovative recipes. The Berlin-based duo mixed their passions (food styling and photography) to make a successful and original food blog.
Main topics covered: recipes, travel, interior design
Built with: WordPress (custom theme)
The main source of income: book sales, sponsorships, ads
16. Cookie and Kate
Named after Kate’s dog Cookie, the popular food blog features vegetarian recipes. Kate decided to pursue her passion for food in 2010 when she started her blog. The recipes are divided into several categories, making her blog very intuitive. She also wrote a cookbook that you can purchase on her site!
Main topics covered: recipes
Built with: Magazine Pro (WordPress theme)
The main source of income: ads, book sales
Read more:
30+ Best Food Blog Examples in 2021
Best fashion blog examples
Best fashion blog examples
17. Sincerely Jules
Sincerely Jules was created in 2009 when Jules started writing inspirational posts, daily thoughts, and more. However, she became famous for sharing her fashion ideas, turning her blog into a top international fashion sensation. Jules is now one of the leading influencers in the fashion industry.
Main topics covered: fashion, lifestyle
Built with: Sage Starter (WordPress theme)
The main source of income: product sales
18. Color me Courtney
Courtney Quinn is a fashion and makeup blogger from NYC. She shares her colorful world in her blog called Color Me Courtney, where you can also find various makeup tutorials, lifestyle posts, and more.
Main topics covered: fashion, makeup, lifestyle, travel
Built with: WordPress (custom theme)
Main source of income: product sales
19. Camila Coelho
Camila Coelho is a Brazilian travel and fashion blogger (her blog is in English as well). She is the founder of Elaluz perfumes and the Camila Coelho collection.
Main topics covered: fashion, beauty, travel, wellness
Built with: WordPress (custom theme)
The main source of income: affiliate links, product sales
20. Style and Error
Style & Error is a men’s fashion blog by Thomas Stubbs, a famous stylist, editor, and writer. Apart from his blog, he also works as a Fashion Editor with British GQ and is an Editor at Large for The Rake magazine. Also, Stubbs is the main man behind the styles of many male celebrities.
Main topics covered: fashion for men
Built with: Squarespace
The main source of income: stylist for celebrities
Read more:
30+ Best Fashion Blog Examples in 2021
Best travel blog examples
Best travel blog examples
21. PS I’m on my way
Trisha is a Philippines-born blogger who shares her adventures from travels around the globe. Being a digital nomad, she always has an interesting story to tell or impressions to share about various places. Moreover, the blog has useful information for people who want to travel, including posts about visas, travel budgets, solo travel, and more.
Main topics covered: travel, living abroad, female wellness
Built with: Wanderland (WordPress theme)
Main source of income: travel coaching, travel courses, retreat sales
22. Travels of Adam
Adam is a professional gay blogger who likes to share his travel stories. Many of them are useful for gay men wanting to travel to different places in the world. Apart from traveling, he also writes about a wide array of topics, including festivals, art, films, music, and books.
Main topics covered: travel, gay life, languages, festivals, books, films, music, fashion, op-eds, tech, art
Built with: The Bootstrap (WordPress theme)
The main source of income: ads, featured posts
23. Helen in Wonderlust
Helen is a travel writer and adventurer. She is also a professional Yogi. Although she has traveled all over the world, Africa seems to be her favorite continent, and it’s the main focus of her writing. Helen also owns a tour company called Rock My Adventure.
Main topics covered: travels, travel tips
Built with: 15Zine Child (WordPress theme)
The main source of income: selling trips to Africa
24. Hand Luggage Only
Hand Luggage Only was created in 2014 by UK duo Yaya and Lloyd during their college years at the University of Cambridge. They already had a lot of experience sharing their travel stories separately, so they decided to join forces and make a great blog about their adventures.
Main topics covered: photography, travel, food, life hacks
Built with: Applique (WordPress theme)
The main source of income: ads
Read more:
30+ Best Tavel Blog Examples (2021)
Best gaming blog examples
gaming blog examples
25. Wolf’s gaming blog
Scottish-born gamer Baden Ronnie shares his game reviews and opinions, focusing on Xbox One, PS4, PC, and VR games. He promises honest reviews with no “PR bulls**t.” Ronnie has been an active gamer since the age of seven and now uses his experience to help people choose what games to play.
Main topics covered: game reviews, interviews, gaming gear
Built with: Chronicle (WordPress theme)
The main source of income: donations
26. What’s Eric playing
Eric is a software engineer who loves board games, and his blog mainly focuses on that type of entertainment. He mostly reviews board games and uses BGG’s rating system to share his opinion about the titles that he covers.
Main topics covered: board games, reviews
Built with: WordPress (custom theme)
The main source of income: donations, contributions
27. Ask Dave Taylor
Dave Taylor is your “tech guy.” Whenever you stumble upon an issue with your tech equipment (hardware or software), he is the one to ask. The site was started by Dave but now features an entire team. The blog section mainly focuses on providing useful pieces of advice for common tech problems.
Main topics covered: tech support
Built with: WordPress (custom theme)
The main source of income: donations, book sales
28. Tech Crack
Founded and managed by Romit Sharma, TechCrack covers all things related to technology, including gadgets, apps, gaming, business, news, and more. There’s even an attractive how-to section with useful advice for tech lovers. Romit has been an active blogger since 2012 when he started the TechCrack blog.
Main topics covered: tech, gaming, apps, gadgets, business
Built with: Blogger
The main source of income: ads, guest posts
Read more:
30+ Great Examples of Gaming Blogs (2021)
Best eco and green blog examples
Best eco and green blog examples
29. Eartheasy
Eartheasy is actually an online shop that sells various gardening products. However, it also comes with a fantastic blog section where you can learn more about the latest trends in gardening. The site was founded by Greg Seaman who is now accompanied by a team of professionals with one goal in mind – to improve quality of life with useful advice and products that offer sustainable living options.
Main topics covered: gardening, green home, food
Built with: BigCommerce
The main source of income: product sales
30. Going Zero Waste
Going Zero Waste is an eco-friendly blog started by Kathryn Kellogg, an advocate for a plastic-free and sustainable lifestyle. She blogs about zero waste, and her site is a perfect place to start if you want to join this movement. The site also features a book called 101 Ways to Go Zero Waste.
Main topics covered: eco-friendly and sustainable living
Built with: Gutentag (WordPress theme)
The main source of income: product sales, affiliate marketing
31. My Plastic-Free Life
Beth Terry started her blog after learning more about the terrible consequences of plastic pollution. She advocates plastic-free living and provides useful information on how to reduce plastic use in our lives. The blog also focuses on various eco-friendly services, such as restaurants, green businesses, and more.
Main topics covered: plastic-free lifestyle, eco-friendly products and services
Built with: Twenty Twelve Child (WordPress theme)
The main source of income: book sales
32. Tree Hugger
Tree Hugger is the ultimate blog for an eco-friendly lifestyle. It offers advice and inspiration for green and sustainable life. The site was established in 2004 and has more than 20,000 articles on the topic, written by 100+ industry experts.
Main topics covered: eco-friendly & green lifestyle, home, garden, environment, business & policy, news
Built with: from scratch (no CMS)
The main source of income: ads through articles
Best relationship blog examples
Best relationship blog examples
33. The Gottman Institute
The Gottman Institute was founded by John and Julie Gottman, a married couple and professional PhD’s with a successful marriage and 40+ years of research experience. The Gottman Institute is the ultimate blog for everyone seeking relationship advice. The site features a blog section where you can read more about relationships, parenting, dating, and more
Main topics covered: relationships, parenting, dating
Built with: WordPress (custom theme)
The main source of income: product sales, workshops, courses
34. Created With Love
Tyler and Michelle are a married couple and founders of Created With Love. Every relationship experiences ups and downs, and the couple decided to share their experience and give advice by starting the blog in 2014.
Main topics covered: relationship tips, date night
Built with: WordPress (custom theme)
The main source of income: product sales, subscriptions
35. Love in 90 Days
Dr. Diana Kirschner offers useful relationship advice on her site Love in 90 Days. She has helped thousands of couples find and establish great romantic relationships. The site features a free masterclass, coaching sessions with Dr. Kirscher, and a useful blog where you can get tips on dating, finding a soulmate, and dating advice for women.
Main topics covered: love, relationships, dating, online dating
Built with: WordPress (custom theme)
The main source of income: coaching, book sales
36. Love and Life Toolbox
Love and Life Toolbox is an ultimate blog/guide for people seeking useful advice about relationships and emotional health. The site was founded by Lisa Brookes Kift, a marriage, and family therapist. Lisa has significant experience in MFT and has contributed to popular media, including CNN, Men’s Health, Shape, and Huffington Post.
Main topics covered: relationships, emotional health
Built with: WordPress (custom theme)
The main source of income: ebook and course sales
Best education and career blog examples
Best education and career blog examples
37. Teach Thought
Teach Thought offers posts that focus on innovation in K-12 education. Teachers interested in growing and improving their skills can find useful pieces of advice in this blog. The blog was founded in 2012 by Terry Heick, an author and a former teacher interested in reshaping K-12 teaching.
Main topics covered: education, learning, critical thinking, technology
Built with: JNews Child (WordPress theme)
The main source of income: ads, workshops
38. Teach Junkie
Teach Junkie is a blog founded by Leslie, who is the main author on the site. However, she allows content contributors, meaning her blog is actually a community of teachers who want to improve and learn new techniques. The blog is categorized into grades and different subjects, including science, languages, math, art, and more.
Main topics covered: education, teaching, DIY
Built with: WordPress (custom theme)
The main source of income: guest posts
39. Corporette
Corporette is actually a fashion and lifestyle blog, but it focuses on women with corporate career paths, such as bankers, lawyers, and consultants. The site was founded in 2008 by Kat Griffin, a professional litigator for a Wall Street law firm.
Main topics covered: fashion, career, lifestyle
Built with: WordPress (custom theme)
The main source of income: affiliate links
40. Penelope Trunk
Penelope Trunk is a founder of four start-ups and a writer. She uses her free time to write about career advice and her personal experiences as a part of every company she has worked for. Trunk also focuses on writing educational and op-ed pieces.
Main topics covered: career, education
Built with: Enfold Child (WordPress theme)
The main source of income: coaching, courses
Best DIY blog examples
Best DIY blog examples
41. Remodelaholic
Cassity and her family are a creative bunch that doesn’t leave anything in their house untouched. She shares plenty of DIY projects that can help you to remodel your house and make it more stylish and comfortable.
Main topics covered: DIY, interior design, holidays, recipes
Built with: WordPress (custom theme)
The main source of income: ads, product sales
42. Collective Gen
Collective Gen is a blog founded in 2008 by the owner and Editor-in-Chief Geneva Vanderzeil. She is a photographer, maker, stylist, and, above all, an author sharing her thoughts and ideas regarding style, home, life, and travel. The blog also features plenty of DIY projects for creative minds!
Main topics covered: DIY, interior design, travel, life
Built with: WordPress (custom theme)
The main source of income: book sales
43. Addicted 2 DIY
The name says it all! Addicted 2 DIY is a blog that focuses on all kinds of do-it-yourself projects. Working on a small budget, ex paramedic/firefighter Katie decided to share her DIY work with the world. These days, her husband and kids also help her with all kinds of projects around the house. Apart from useful blogs, Katie also shares printable plans and writes reviews for all kinds of tools.
Main topics covered: DIY, tool reviews, recipes
Built with: WordPress (custom theme)
The main source of income: product sales, ads
44. Vintage Revivals
Vintage Revivals was founded by Mandi, a creative soul with plenty of ideas to share. She focuses on filling entire spaces with DIY stuff, meaning her whole house is one big, innovative, and beautiful playground.
Main topics covered: DIY, interior design
Built with: WordPress (custom theme)
The main source of income: product sales
Best photography blog examples
Best photography blog examples
45. Joe McNally’s Blog
Joe McNally is a superstar among photographers. This award-winning artist has worked in 70+ countries and is often considered the best of his generation. Moreover, he has worked with many popular companies, including ESPN, Adidas, Sony, and more. His blog mostly consists of various photographs and stories from his work. McNally covers different spheres, including fashion, portraits, sports, dance, healthcare, and industrial.
Main topics covered: photography
Built with: PhotoShelter
The main source of income: product sales
46. 1x
1x is a popular photography site featuring hundreds of contributors. What makes it stand out from the crowd is a great blog section that focuses on everything related to the industry. You can read about various photographers, techniques, and contests.
Main topics covered: photography
Built with: from scratch (no CMS)
The main source of income: book sales
47. Light Stalking
Light Stalking is a site that focuses on photography. It has been proclaimed a top-10 photography blog by Wefollow, Klout, and Feedspot. The blog was founded by Rob Wood, who is currently the Main Editor and has a team of professional photographers/writers who share unique content with site visitors.
Main topics covered: photography, videography, gear
Built with: WordPress (custom theme)
The main source of income: product sales
48. The Phoblographer
The Phoblographer is an ultimate photography blog that contains everything amateurs and professionals need to know. The site features useful gear reviews, inspiration, educational articles, and more. It was established by Chris Gampat, an experienced photographer who has worked as a paparazzi, photojournalist, as well as a portrait and wedding photographer.
Main topics covered: photography gear reviews, tips, inspiration, education, news
Built with: WordPress (custom theme)
The main source of income: ads, affiliate links
Best marketing and social media blog examples
Best marketing and social media blog examples
49. Jon Loomer
Loomer launched JonLoomer.com 11 days before he was laid off in 2011. At that time, he didn’t realize that he was building what would be one of the most successful social media marketing blogs in the world. His site focuses on training advanced Facebook marketers and showing various tips and tricks for running successful SMM campaigns.
Main topics covered: social media, marketing
Built with: WordPress (custom theme)
Main source of income: courses, membership fees
50. Awario
Awario was created in 2015 with the goal of helping businesses and individuals improve their presence on social media. Awario is actually a tool that helps thousands of customers reach their SMM and analytics-related goals. The blog section offers a wide array of topics, including market research, marketing, competitor analysis, and SMM.
Main topics covered: marketing and analytics
Built with: from scratch (no CMS)
The main source of income: membership fees (for Awario services)
51. Mari Smith
Mari Smith is an experienced marketer with a professional team around her. This team helps businesses grow using digital marketing techniques. The site also features a blog where Mari writes about Facebook and Instagram as marketing tools.
Main topics covered: marketing, Facebook, Instagram
Built with: WordPress (custom theme)
The main source of income: marketing services
52. Ask Aaron Lee
Aaron Lee is a social media expert whose work has been featured on sites such as Inc, Forbes, Success.com, and The Huffington Post. This young entrepreneur from Malaysia wanted to share his knowledge via his blog for free. The blog currently has more than 60,000 subscribers.
Main topics covered: social media, marketing
Built with: Wellness Pro (WordPress theme)
The main source of income: marketing services
What makes a blog successful?
All of the blogs shared above have one thing in common — they are widely successful.
That’s because the majority of them follow the same formula. Moreover, they were able to adopt new trends and adapt to their readership.
So, what’s the secret formula to success? Here’s a short overview.
Having an engaged readership and an online community
Imagine having a very expensive car that runs on fuel but has no fuel tank.
That’s what a great blog would look like with no engaged readership. Your readers are the ones who drive the success of your blog by reading, commenting, sharing, and more.
Being active on social media
Connect your blog to social media and post engaging content to attract new followers and readers.
You don’t have to be active on all media. Instead, try using analytics to see where your potential readers could be the most active. For example, photographer bloggers will focus on platforms such as Instagram.
Properly selected niche
If you select a niche that’s not too broad or too narrow, you’ll be able to attract just the right amount of readers to whom you’ll be able to sell targeted products and services.
Publishing consistently
With tens of thousands of blog posts published daily, your blog can fall into oblivion if you don’t update it regularly with fresh content. In fact, consistency is often a stumbling block for many new bloggers who want immediate fame and fortune.
Having a good blog design
Unintuitive and cluttered design can become a real obstacle in attracting new visitors and readers. A strong design, on the other hand, will help you to gain trust as soon as someone lands on your blog.
Starting your personal blog
Starting a personal blog has never been easier. It’s actually a three-step procedure that you can complete even if you don’t have a single clue on how to set up a blog or make a website.
Choose a name for your blog
This will help you find a suitable domain name, which is pretty important for SEO. Keep in mind that you’ll be able to attract readers with an attractive name that targets your niche.
Think of your blog name as a business name.
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